Creative Planet

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02 / ASM Creative Planet

Ideas made visible.

Selected case studies and a working archive of brand identities, campaigns, packaging and spaces—each shaped around a clear idea and a real communication problem.

ASM / GALLERY

Selected case studies and a growing archive of visual systems, campaigns and experiences.

01 / Selected case studies

The thinking behind the final frame.

Immersive stories that connect challenge, insight, direction, system and execution.

TAKAML exterior signage application
01

Real estate · 2026

TAKAML

A premium real estate brand system shaped through strategy, geometry and architectural restraint.View case study ↗Tap again to open ↗
Selection of visual identity work
02

Brand strategy · Identity

Identity systems

Selected identity work from across Ayman's existing archive.View case study ↗Tap again to open ↗
Selection of packaging and character work
03

FMCG · Packaging

Packaging & characters

A working archive of packaging and brand-character projects.View case study ↗Tap again to open ↗
Selection of environmental design work
04

Exhibition · Spatial

Brand environments

Environmental communication and branded experiences from the existing archive.View case study ↗Tap again to open ↗